Daniel Chen

Daniel Chen founded Oakline Furniture in 2009 with a 6,000 m² workshop in Lecong, Shunde, and has grown the company into a 42,000 m² factory with 380 employees and an annual output of 120,000 pieces. Before Oakline, he spent 7 years managing export orders for a Foshan sofa manufacturer.

As General Manager, Daniel sets product and market strategy, approves capacity planning and leads negotiations on large hospitality and contract projects. Under his leadership Oakline has shipped to 60+ countries and built partnerships with 1,200+ wholesale, hotel and project clients.

Daniel personally reviews every new OEM / ODM partnership and visits key customers in Europe and North America at least twice a year.

• Founded Oakline Furniture in 2009
• Led the ISO 9001, FSC and BSCI certification programmes
• Oversees all projects above 5,000 pieces