This living room concept was developed for a furniture retailer in Hamburg that needed a ready-to-photograph room set for its spring catalog. The brief called for a calm Scandinavian look, durable fabrics for families with children, and pieces that could ship flat-packed in standard 40HQ containers.

The design centers on a Nordic Oak Series three-seat sofa in solid white oak with a light matte lacquer, paired with a compact oak dining table that seats four. Cushions use 35 kg/m³ high-resilience foam and removable covers rated at 50,000 Martindale rubs.

Key details

• Room size: 28 m², open plan
• Timber: FSC certified white oak, kiln dried to 8 to 10 percent moisture
• Finish: water-based lacquer, CARB P2 compliant panels

The retailer ordered 300 sofas and 120 dining sets after approving samples in 9 days. Bulk production was completed in 30 days and shipped FOB Shenzhen.